Great news! In October eBay announced that for the holiday shopping season, Best Match (eBay’s default sort order) would look for the services buyers want most—free shipping, fast shipping, and a good return policy—as best practices in evaluating listings. Many sellers added these services to their listings and saw the benefits in their holiday sales.
In fact, buyers look for these services all year long. To help you to keep up the good work, Best Match will continue to look at these services as best practices into the new year:
- Free shipping option
- 1-day handling
- Expedited or one-day shipping service option
- 14-day or longer return policy
If you added these services for the holidays, keep it up! If you don’t currently offer them, add them to your new and current listings so you too can reap the rewards in 2012.
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